I can learn a lot about what I should do as a designer from this company. Not so long ago it started out as just potential, which is what I have at the moment.
It proves that by focusing al your efforts into a specific area a lot can be achieved.
I am still undecided as to exactly what I want to do a designer. It is beginning to look like packaging and logo design are what I am really enjoying and interested in; especially packaging for clothes retail.
Therefore I too should develop and image and target demographic. This will lean me to who I want to work for. I imagine it will probably be for businesses like ‘White Label Clothing.’ However they may not have the disposable income as independent companies to afford me. So perhaps looking a little higher up the chain. A company which has the same ethics but on a National scale would be more suitable.
It is not just the how the company came about that is ideal however. The placement of their store in Leeds could not be better. They have a small store in Thorntons Arcade, right in the middle of Leeds City centre. This has implication of where I might want to work. I will not need to set a up a store obviously, but it does make me think; should I try to work for a company which is based in a high populated area? So that the company has as much exposure as possible. Or do I just set up with a company or go freelance somewhere more convenient to get to or closer to my flat/house.
All this affects how I would communicate with clients. Would they come to my office in the City? Or do they have to arrange to get out of the city? Should I go to them if it is more convenient? And if it is not convenient for them to get to me, them perhaphs I simply shouldn’t be here.
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